{"id":141,"date":"2017-03-10T06:30:00","date_gmt":"2017-03-10T04:30:00","guid":{"rendered":"http:\/\/gastroygourmet.com\/?p=141"},"modified":"2026-09-20T11:07:56","modified_gmt":"2026-09-20T09:07:56","slug":"la-experiencia-lexus-y-su-enlace-gastronomico","status":"publish","type":"post","link":"https:\/\/gastroygourmet.com\/?p=141","title":{"rendered":"La experiencia Lexus y su enlace gastron\u00f3mico"},"content":{"rendered":"<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\">Vivimos en un mundo en el que m\u00e1s all\u00e1 del concepto concreto buscamos experiencias completas. Ya no se va a un restaurante a comer o cenar sin m\u00e1s. Se busca un plus; que esa comida o cena forme parte de una experiencia mucho m\u00e1s completa y compleja. De ah\u00ed la importancia que se da a otros aspectos que no son los puramente gastron\u00f3micos. Evidentemente es esencial (al menos deseable) una cocina de calidad, pero se buscan otros valores; decoraci\u00f3n, iluminaci\u00f3n, ambiente, incluso formas de interacci\u00f3n del comensal con el chef, con el sumiller o con el jefe de sala. Esto que hace unos a\u00f1os parec\u00eda una locura, cada vez es m\u00e1s habitual.<b> No se trata \u00fanicamente de satisfacer el hambre, sino de vivir una experiencia sensorial en la que la parte gastron\u00f3mica se integra.<\/b><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><b><br \/><\/b><\/span><\/div>\n<div class=\"separator\" style=\"clear: both;text-align: center\">\n<a href=\"http:\/\/gastroygourmet.com\/wp-content\/uploads\/2017\/03\/hero1920_tcm-3065-779005.jpg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"228\" src=\"http:\/\/gastroygourmet.com\/wp-content\/uploads\/2017\/03\/hero1920_tcm-3065-779005.jpg\" width=\"640\" \/><\/a><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><b><br \/><\/b><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, &quot;Times New Roman&quot;, serif\">Viene esto a cuento de que algo parecido ocurre en otros aspectos. La conducci\u00f3n es uno de ellos. Marcas <\/span><i style=\"font-family: Georgia, &quot;Times New Roman&quot;, serif\">premium <\/i><span style=\"font-family: Georgia, &quot;Times New Roman&quot;, serif\">se han dado cuenta de la necesidad de ampliar el c\u00edrculo. No basta con que el cliente adquiera un veh\u00edculo; buscan ese plus al que hac\u00edamos referencia. Hace unas semanas tuve ocasi\u00f3n de experimentar esto con <\/span><b style=\"font-family: Georgia, &quot;Times New Roman&quot;, serif\">Lexus<\/b><span style=\"font-family: Georgia, &quot;Times New Roman&quot;, serif\">.<\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, &quot;Times New Roman&quot;, serif\"><br \/><\/span><\/div>\n<div class=\"separator\" style=\"clear: both;text-align: center\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEh0RxWdUFo_OkWLiPQlgEI4_blAyQzr8fRxwTh1w1bdgUZ-jbtyCb_p5YyNcyb7vG64-5U0LsSVHKdaHPWPIDsJ1dRsjrs1_26FY78Gg1_x1fE3VtqBZIxMldaCGPvKdC_cEaKbl3sTzXk\/s640\/Lexus-y-Kabuki+%25283%2529.jpg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"380\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEh0RxWdUFo_OkWLiPQlgEI4_blAyQzr8fRxwTh1w1bdgUZ-jbtyCb_p5YyNcyb7vG64-5U0LsSVHKdaHPWPIDsJ1dRsjrs1_26FY78Gg1_x1fE3VtqBZIxMldaCGPvKdC_cEaKbl3sTzXk\/s640\/Lexus-y-Kabuki+%25283%2529.jpg\" width=\"640\" \/><\/a><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><br \/><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><b>La prestigiosa marca eligi\u00f3 para la presentaci\u00f3n de sus nuevos veh\u00edculos la ciudad de Marbella<\/b>. En ella cre\u00f3 toda una experiencia sensorial en la que <b>se enlazaban los conceptos de los nuevos veh\u00edculos de Lexus, el slow life y el lujo.<\/b><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><b><br \/><\/b><\/span><\/div>\n<div class=\"separator\" style=\"clear: both;text-align: center\">\n<a href=\"http:\/\/gastroygourmet.com\/wp-content\/uploads\/2017\/03\/I.Shara-14-LR.jpg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"426\" src=\"http:\/\/gastroygourmet.com\/wp-content\/uploads\/2017\/03\/I.Shara-14-LR.jpg\" width=\"640\" \/><\/a><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><br \/><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\">Para ello organiz\u00f3 diversas pruebas en el cercano <b>circuito de Ascari<\/b> concluyendo la jornada con una cena en el <b>restaurante Bibo de Dani Garc\u00eda<\/b> situado en el lujoso <b>hotel Puente Romano<\/b> donde fuimos alojados.<\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><br \/><\/span><\/div>\n<div class=\"separator\" style=\"clear: both;text-align: center\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjihRBaiWRacK_NZza2sQA1tpNJvaSlmdA_6oTmaQv3Vo5qvIViccLmHAf2TQ7dhMw-E_KN9Uh_OKR3_WtO2Mg9iAngUCtzmjiSG-KfSuN4IivJeQhQ0eiKolji9VlowjHWjY5NhGGAP5k\/s640\/Osnabruck+173_HR.jpg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"426\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjihRBaiWRacK_NZza2sQA1tpNJvaSlmdA_6oTmaQv3Vo5qvIViccLmHAf2TQ7dhMw-E_KN9Uh_OKR3_WtO2Mg9iAngUCtzmjiSG-KfSuN4IivJeQhQ0eiKolji9VlowjHWjY5NhGGAP5k\/s640\/Osnabruck+173_HR.jpg\" width=\"640\" \/><\/a><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><br \/><\/span><\/div>\n<p><span style=\"font-family: Georgia, Times New Roman, serif\">Durante la jornada estuvo presente el <b>chef Ricardo Sanz de Kabuki<\/b> que incluso aport\u00f3 alg\u00fan plato en el picoteo que tuvo lugar en el propio circuito de Ascari. De igual forma se present\u00f3 la colaboraci\u00f3n de la directora de orquesta y compositora <b>Inma Shara.<\/b><\/span><\/p>\n<div>\n<span style=\"font-family: Georgia, Times New Roman, serif\"><b><br \/><\/b><\/span><\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\">\n<a href=\"http:\/\/gastroygourmet.com\/wp-content\/uploads\/2017\/03\/Home_01.jpg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"330\" src=\"http:\/\/gastroygourmet.com\/wp-content\/uploads\/2017\/03\/Home_01.jpg\" width=\"640\" \/><\/a><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><br \/><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\">Y es que como coment\u00e1bamos al principio de este art\u00edculo , todo est\u00e1 m\u00e1s <i>interrelacionado <\/i>de lo que a priori pudiera parecer. <b>El cliente de Lexus es un cliente que busca la experiencia, una experiencia en la que la conducci\u00f3n del veh\u00edculo es tan solo una parte.<\/b> Se busca <b>entender ese lujo como una forma de vida que alcance a todas las facetas de la persona<\/b>. Personalmente el concepto me parece apasionante.<\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><br \/><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><br \/><\/span><\/div>\n<div style=\"text-align: justify\">\n<span style=\"font-family: Georgia, Times New Roman, serif\"><a href=\"https:\/\/www.lexusauto.es\/#Introduction\" target=\"_blank\">Visitar web de Lexus<\/a><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vivimos en un mundo en el que m\u00e1s all\u00e1 del concepto concreto buscamos experiencias completas. Ya no se va a un restaurante a comer o cenar sin m\u00e1s. Se busca un plus; que esa comida o cena forme parte de una experiencia mucho m\u00e1s completa y compleja. De ah\u00ed la importancia que se da a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronoticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La experiencia Lexus y su enlace gastron\u00f3mico - Gastro y Gourmet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gastroygourmet.com\/?p=141\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La experiencia Lexus y su enlace gastron\u00f3mico - Gastro y Gourmet\" \/>\n<meta property=\"og:description\" content=\"Vivimos en un mundo en el que m\u00e1s all\u00e1 del concepto concreto buscamos experiencias completas. Ya no se va a un restaurante a comer o cenar sin m\u00e1s. Se busca un plus; que esa comida o cena forme parte de una experiencia mucho m\u00e1s completa y compleja. 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