{"id":1622,"date":"2020-04-24T04:30:00","date_gmt":"2020-04-24T02:30:00","guid":{"rendered":"http:\/\/gastroygourmet.com\/?p=1622"},"modified":"2026-09-20T11:39:54","modified_gmt":"2026-09-20T09:39:54","slug":"decapote-compania-carnica-madrilena-crece-a-pesar-de-la-crisis","status":"publish","type":"post","link":"https:\/\/gastroygourmet.com\/?p=1622","title":{"rendered":"Decapote, compa\u00f1\u00eda c\u00e1rnica madrile\u00f1a, crece a pesar de la crisis"},"content":{"rendered":"<p><\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\">Es dif\u00edcil encontrar en estos d\u00edas una noticia<br \/>\npositiva en las secciones de econom\u00eda. Pero este s\u00ed es el caso. Hablamos de <u><span style=\"color: #1155cc\"><a href=\"https:\/\/decapote.com\/\"><span style=\"color: #1155cc\">decapote.com<\/span><\/a><\/span><\/u>,<br \/>\nuna compa\u00f1\u00eda c\u00e1rnica de San Agust\u00edn del Guadalix, Madrid.&nbsp;<\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif\">En diciembre de 2013, <\/span><b style=\"font-family: Arial, Helvetica, sans-serif\">Alejandro D\u00edaz Capote<\/b><span style=\"font-family: Arial, Helvetica, sans-serif\"> da<br \/>\nun paso al frente y se hace con la empresa c\u00e1rnica <b>Torrofer Meat SA<\/b>. En ese<br \/>\nmomento, nac\u00eda la marca <\/span><b style=\"font-family: Arial, Helvetica, sans-serif\">Decapote<\/b><span style=\"font-family: Arial, Helvetica, sans-serif\">. Manteniendo el enfoque mayorista original y<br \/>\nel matadero propio, la compa\u00f1\u00eda consigui\u00f3 crecer sirviendo a hospitales,<br \/>\ncolegios, institutos, universidades, restaurantes y hoteles, entre otras<br \/>\norganizaciones.<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<\/div>\n<div class=\"separator\" style=\"clear: both;text-align: center\">\n<span style=\"font-family: Arial, Helvetica, sans-serif\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgpMTJCuZTq7WL7REEVcRutlTfXbPsXlYrG62Epz1yMWzm42Nm-iDLSaEqq37kArbiNaU2SAU8N1lXX72cdbIYGAxD_fTGB1WTr7SR0L1I6ykir-yETCy1xXKrzCRAw0ac4X10PGQ4s6Gc\/s640\/Bodeg%25C3%25B3n+Decapote+1.jpeg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"1066\" data-original-width=\"1600\" height=\"426\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgpMTJCuZTq7WL7REEVcRutlTfXbPsXlYrG62Epz1yMWzm42Nm-iDLSaEqq37kArbiNaU2SAU8N1lXX72cdbIYGAxD_fTGB1WTr7SR0L1I6ykir-yETCy1xXKrzCRAw0ac4X10PGQ4s6Gc\/s640\/Bodeg%25C3%25B3n+Decapote+1.jpeg\" width=\"640\" \/><\/a><\/span><\/div>\n<p><\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\"><br \/><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\">El estado de alarma ha hecho que muchas de<br \/>\nestas organizaciones paren su actividad. Pero lejos de acogerse a un ERTE, <b>la<br \/>\ncompa\u00f1\u00eda ha tenido que aumentar su plantilla a finales de marzo.<\/b><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\"><i>\u201cLlev\u00e1bamos tiempo apostando por el env\u00edo de<br \/>\ncarne a domicilio, pero la situaci\u00f3n de confinamiento ha hecho que muchas<br \/>\nfamilias decidan no salir de casa, y pedir su compra de carne online\u201d<\/i> comenta<br \/>\n<b>Alejandro D\u00edaz<\/b>, fundador de la compa\u00f1\u00eda. <\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\">Fue a principios de 2019 cuando desde Decapote<br \/>\ndieron el salto a la venta online. La idea: replicar la experiencia de compra<br \/>\nde una carnicer\u00eda a trav\u00e9s de su web <a href=\"http:\/\/decapote.com\/\">decapote.com<\/a> y llevar a la mesa de las<br \/>\nfamilias espa\u00f1olas carne 100% natural, sin lactosa, gluten ni GMO. Llevar a la<br \/>\nmesa de las familias espa\u00f1olas un producto fresco y de calidad al precio<br \/>\ncompetitivo que necesitan.<\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\"><br \/><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span style=\"font-family: Arial, Helvetica, sans-serif\"><span lang=\"es\">&nbsp;<\/span><i>\u201cDamos la posibilidad a nuestros clientes de<br \/>\npersonalizar el pedido, el corte y el envasado a su gusto, como har\u00edan en una<br \/>\ncarnicer\u00eda de toda la vida\u201d<\/i> explica Alejandro, <i>\u201cesto hace que necesitemos a un<br \/>\ngran equipo de carniceros, adem\u00e1s de toda la log\u00edstica que conlleva el env\u00edo a<br \/>\ndomicilio a toda la pen\u00ednsula\u201d.<\/i><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\">Tanto es as\u00ed, que el crecimiento de pedidos de<br \/>\nparticulares ha hecho que tengan que tengan que reforzar sus equipos de<br \/>\ncarnicer\u00eda, distribuci\u00f3n e infraestructura digital. <\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<\/div>\n<div class=\"separator\" style=\"clear: both;text-align: center\">\n<span style=\"font-family: Arial, Helvetica, sans-serif\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhFwxCZluefVdb2V2m93NRPpsWppRu7OwOTD1MGpqH5M5Wahn0aOAwE0hbKICanE7GZqsscHd1nM3UG8uXg3SDvtAerLQBpZlUWiNzKCulwQ0eNWok_tgzRQbdl-xtOzLnNRajcxX_v7-A\/s640\/Bodeg%25C3%25B3n+Decapote+2.jpeg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"1066\" data-original-width=\"1600\" height=\"426\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhFwxCZluefVdb2V2m93NRPpsWppRu7OwOTD1MGpqH5M5Wahn0aOAwE0hbKICanE7GZqsscHd1nM3UG8uXg3SDvtAerLQBpZlUWiNzKCulwQ0eNWok_tgzRQbdl-xtOzLnNRajcxX_v7-A\/s640\/Bodeg%25C3%25B3n+Decapote+2.jpeg\" width=\"640\" \/><\/a><\/span><\/div>\n<p><\/p>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\"><br \/><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\">En Decapote conf\u00edan en haber ganado adem\u00e1s<br \/>\nclientes para toda la vida. <i>\u201cLos mensajes de agradecimiento y apoyo en redes<br \/>\nsociales para <u><span style=\"color: #1155cc\"><a href=\"https:\/\/www.facebook.com\/carnedecapote\/\"><span style=\"color: #1155cc\">@carnedecapote<\/span><\/a><\/span><\/u><br \/>\nsuponen una motivaci\u00f3n extra para el equipo, y estamos seguros de que todos<br \/>\nnuestros nuevos clientes seguir\u00e1n contando con nosotros, seguir\u00e1n pidiendo en<br \/>\nDecapote por mucho tiempo\u201d.<\/i><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\"><b>Su apuesta por la venta a domicilio ha servido<br \/>\npara mantener a todos sus empleados, ampliar plantilla y proyectar un a\u00f1o 2020<br \/>\nde crecimiento<\/b>. Un rayo de esperanza, el de un sector que ha visto crecer su<br \/>\ndemanda online y que es capaz de generar empleo de calidad. <\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<\/div>\n<div class=\"MsoNormal\" style=\"text-align: justify\">\n<span lang=\"es\"><span style=\"font-family: Arial, Helvetica, sans-serif\">Y por supuesto, ya tienen planes para todo el<br \/>\na\u00f1o:<i> \u201cDurante 2020 queremos seguir llegando a m\u00e1s hogares espa\u00f1oles\u201d conclu\u00eda<br \/>\nAlejandro \u201cy tan pronto como sea posible, organizar la barbacoa m\u00e1s grande que<br \/>\nhaya visto Madrid\u201d. <\/i><\/span><\/span><\/div>\n<div class=\"MsoNormal\">\n<\/div>\n<div class=\"MsoNormal\">\n<\/div>\n<div class=\"MsoNormal\">\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es dif\u00edcil encontrar en estos d\u00edas una noticia positiva en las secciones de econom\u00eda. Pero este s\u00ed es el caso. Hablamos de decapote.com, una compa\u00f1\u00eda c\u00e1rnica de San Agust\u00edn del Guadalix, Madrid.&nbsp;En diciembre de 2013, Alejandro D\u00edaz Capote da un paso al frente y se hace con la empresa c\u00e1rnica Torrofer Meat SA. En ese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1623,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productos-gourmet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decapote, compa\u00f1\u00eda c\u00e1rnica madrile\u00f1a, crece a pesar de la crisis - Gastro y Gourmet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gastroygourmet.com\/?p=1622\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decapote, compa\u00f1\u00eda c\u00e1rnica madrile\u00f1a, crece a pesar de la crisis - Gastro y Gourmet\" \/>\n<meta property=\"og:description\" content=\"Es dif\u00edcil encontrar en estos d\u00edas una noticia positiva en las secciones de econom\u00eda. Pero este s\u00ed es el caso. Hablamos de decapote.com, una compa\u00f1\u00eda c\u00e1rnica de San Agust\u00edn del Guadalix, Madrid.&nbsp;En diciembre de 2013, Alejandro D\u00edaz Capote da un paso al frente y se hace con la empresa c\u00e1rnica Torrofer Meat SA. 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Pero este s\u00ed es el caso. Hablamos de decapote.com, una compa\u00f1\u00eda c\u00e1rnica de San Agust\u00edn del Guadalix, Madrid.&nbsp;En diciembre de 2013, Alejandro D\u00edaz Capote da un paso al frente y se hace con la empresa c\u00e1rnica Torrofer Meat SA. 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