{"id":4751,"date":"2020-10-24T02:30:00","date_gmt":"2020-10-24T00:30:00","guid":{"rendered":"http:\/\/gastroygourmet.com\/?p=4751"},"modified":"2026-09-20T12:38:39","modified_gmt":"2026-09-20T10:38:39","slug":"schweppes-capitaliza-el-consumo-de-dia-con-musica-y-cocteles-en-perrachica","status":"publish","type":"post","link":"https:\/\/gastroygourmet.com\/?p=4751","title":{"rendered":"SCHWEPPES CAPITALIZA EL CONSUMO DE D\u00cdA CON M\u00daSICA Y C\u00d3CTELES EN PERRACHICA"},"content":{"rendered":"

Mientras tratamos de adaptarnos a las nuevas restricciones
\nhorarias impuestas a la restauraci\u00f3n madrile\u00f1a, Schweppes<\/a>, firma experta en
\nreinventarse y crear cultura, se mantiene firme en su cruzada a favor de la hosteler\u00eda
\ny en la apuesta por aquellos formatos que responden al adelanto de los tiempos
\nde disfrute. <\/span>No en vano, la marca de t\u00f3nicas y mixers l\u00edder en nuestro pa\u00eds
\nlleva a\u00f1os vaticinando la tendencia del consumo de d\u00eda,<\/b> que si bien algunos
\nasumen a rega\u00f1adientes por el contexto actual, se alinea con los h\u00e1bitos
\neuropeos y tiene m\u00e1s sentido si lo que se busca es <\/span>una copa m\u00e1s adulta,
\nrelajada y consciente.<\/b> Su \u00faltima iniciativa responde al nombre de <\/span>Tardes
\nSchweppes, un concepto que a\u00fana c\u00f3cteles de autor, m\u00fasica en directo y luz de
\nd\u00eda en Perrachica (Eloy Gonzalo, 10), uno de los locales insignia del sello
\nhostelero Larrumba.<\/b> Desde sus inicios y como los dem\u00e1s restaurantes pertenecientes
\nal grupo, Perrachica <\/a>ha destacado por ofrecer diversas experiencias adaptadas a
\nlas distintas franjas horarias \u2014desde las m\u00e1s cl\u00e1sicas, enmarcadas en los
\nservicios propios de un restaurante tradicional, hasta las m\u00e1s innovadoras en
\nconcepto <\/span>all in one<\/i> de ocio\u2014 y
\nsiempre en l\u00ednea con el servicio continuo, de la ma\u00f1ana a la noche. Por su
\nversatilidad, los diferentes ambientes en que se divide y una impresionante
\nluminosidad que hace olvidar que la noche existe, es el escenario elegido por
\nSchweppes para acoger sus Tardes <\/span>todos los s\u00e1bados hasta diciembre de 17:00
\na 20:00 h.<\/b><\/span><\/p>\n

<\/span><\/p>\n

<\/a><\/span><\/div>\n



<\/b><\/span><\/p>\n

 <\/span><\/b>Vinos, cervezas
\ny refrescos tienen nuevos competidores en barra al caer la tarde: los c\u00f3cteles
\ny las copas tempranas, que tratan de ganar horas al d\u00eda a base de recetas
\ncl\u00e1sicas, sencillas y suaves, pensadas para beber despacio. <\/b><\/span><\/p>\n


<\/b><\/span><\/p>\n

\n

<\/a><\/div>\n

En este sentido,
\nla experiencia se completa con <\/span>una propuesta de mixolog\u00eda dise\u00f1ada por
\nCarlos Moreno, Head Bartender<\/i> de
\nGrupo Larrumba,<\/b> quien propone una exclusiva carta de c\u00f3cteles disponible
\nsolo mientras dure la acci\u00f3n. La integran <\/span>seis combinados elaborados con la
\ngama premium de Schweppes, entre los que se incluyen Moscow Mule<\/b> \u2014el
\ncombinado de moda, que <\/span>encuentra su mejor aliado en el Ginger Beer &
\nChile de la marca por sus notas picantes <\/b>y su llamativo retrogusto de
\njengibre\u2014 <\/span>y su versi\u00f3n m\u00e1s ex\u00f3tica, Mule Oriental, <\/b>tambi\u00e9n elaborada con
\nel mixer y con ginebra, jalea de yuzu y zumo de lima.<\/span><\/p>\n

 Con la referencia m\u00e1s
\nemblem\u00e1tica de la firma, Schweppes & Toque de Lima,<\/b> se ofrecen un
\ngin tonic cl\u00e1sico, popular y sin florituras, y Appletonic,<\/b> un giro de la
\nreceta a favor de la manzana que incorpora tambi\u00e9n vodka y jengibre. Para
\naquellos que optan por sabores m\u00e1s dulces y afrutados, la carta se completa con
\nBurbujas de Pasi\u00f3n<\/b> \u2014a base de ginebra, fruta de la pasi\u00f3n, zumo de lima
\ny Schweppes & Hibiscus,<\/b> una t\u00f3nica suave, fresca y frutal inspirada
\nen las flores salvajes de Haw\u00e1i y en su exuberancia\u2014 y Recuerdos del Pasado,
\ncon ginebra, mango picante, zumo de lima y Schweppes & Pimienta Rosa,<\/b>
\nun mixer seco y especiado, ya un cl\u00e1sico del portfolio por su versatilidad y su
\nsabor intenso y sutil al tiempo.<\/span><\/p>\n

 <\/span><\/span><\/p>\n

Por \u00faltimo, la
\nacci\u00f3n se completar\u00e1 con las actuaciones en vivo de Blackjacks, un proyecto
\nart\u00edstico que nace de la agrupaci\u00f3n de cuarenta grandes m\u00fasicos,<\/b>
\nprocedentes de diversas partes del mundo pero asentados en Madrid desde 2014,
\nque abarcan multitud de g\u00e9neros en clave de elegancia: jazz, swing, tango,
\nbossanova y hasta electr\u00f3nica.<\/b> Schweppes contin\u00faa as\u00ed la estela de m\u00fasica
\nen directo que inici\u00f3 el a\u00f1o pasado con sus Yellow Plans, iniciativa creada
\njunto con la plataforma Wegow por la que se han ofrecido ciclos de conciertos
\nexclusivos en localizaciones muy especiales de la capital, y que se adapt\u00f3 al streaming<\/i> durante los meses de
\nconfinamiento. Son nuevos tiempos para el ocio y as\u00ed es como la firma se adapta
\na ellos, tratando de satisfacer las tendencias y al consumidor pero sin perder
\nde vista en ning\u00fan momento a la hosteler\u00eda, sector que le da su raz\u00f3n de ser.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mientras tratamos de adaptarnos a las nuevas restricciones horarias impuestas a la restauraci\u00f3n madrile\u00f1a, Schweppes, firma experta en reinventarse y crear cultura, se mantiene firme en su cruzada a favor de la hosteler\u00eda y en la apuesta por aquellos formatos que responden al adelanto de los tiempos de disfrute. No en vano, la marca de […]<\/p>\n","protected":false},"author":1,"featured_media":4752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronoticias"],"yoast_head":"\nSCHWEPPES CAPITALIZA EL CONSUMO DE D\u00cdA CON M\u00daSICA Y C\u00d3CTELES EN PERRACHICA - Gastro y Gourmet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gastroygourmet.com\/?p=4751\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCHWEPPES CAPITALIZA EL CONSUMO DE D\u00cdA CON M\u00daSICA Y C\u00d3CTELES EN PERRACHICA - Gastro y Gourmet\" \/>\n<meta property=\"og:description\" content=\"Mientras tratamos de adaptarnos a las nuevas restricciones horarias impuestas a la restauraci\u00f3n madrile\u00f1a, Schweppes, firma experta en reinventarse y crear cultura, se mantiene firme en su cruzada a favor de la hosteler\u00eda y en la apuesta por aquellos formatos que responden al adelanto de los tiempos de disfrute. 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